• Philosophy

    At Tsurumen Inc., we firmly believe that delectable cuisine has the power to elevate human happiness. Our philosophy is rooted in the conviction that the joy derived from exquisite food transcends mere sustenance, catalyzing well-being, and contentment.

  • Mission

    Our mission at Tsurumen Inc. is to make a meaningful impact on individual wellness through food. We are committed to enhancing the quality of life by offering culinary experiences that satisfy the palate and contribute to overall health and wellness.

  • Core Focus

    Tsurumen Inc. specializes in the intersection of Food and Wellness. We are dedicated to creating a harmonious balance between culinary artistry and nutritional science, aiming to offer products and services that are both delicious and beneficial for well-being.

Kenmin Foods

“Kenmin Yaki Be-fun” Stir Fried Rice Noodles

As the name suggests, the principle ingredient in “Be-fun” (=Bii fun) rice noodles is rice powder (“Bii” = “rice” and “fun” = “powder”). From olden times they have been one of the most popular types of noodle to be eaten in the south of China, Taiwan and South-East Asia.

Varieties of rice such as Japonica which are the most popular in Japan have a high water content and the grains cling together, and they have been developed over time so that they can be eaten simply in the form of “rice”. In contrast, in regions where varieties such as Indica are more commonly eaten, the tendency for such rice to separate rather than cling means that it lends itself more readily to be made into noodle form, and this is the origin of our modern-day Bii fun rice noodles.

Kenmin Foods Co. Ltd. began making Bii fun rice noodles in Japan in 1950. Initially there were problems with the noodles, as it was difficult to boil and add flavor to the noodles and it took a lot of time for them to cook.

However we solved all of these problems, and the result was “Kenmin Yaki Be-fun” which were released to the market in 1960. With the released of revolutionary new products which do not require seasoning or boiling and which can be easily cooked in a single frypan, Yaki Be-fun have become an extremely popular choice as noodles and are greatly enjoyed by many Japanese people.(“Yaki” means “stir fried” in japanese).

Yaki Be-fun are flavored using a simple soy sauce-based seasoning, and can be enjoyed by people of all ages, from young children through to the elderly, simply by stir-frying them together with your favorite vegetables.

Features of Kenmin Yaki Be-fun

Healthy and Gluten-free (only for above packaging product)

  • 230 kcal per packet of non-fried noodles with rice as the main ingredient
  • Gluten free product with gluten-free soy sauce, and all other seasoning ingredients are also gluten-free
  • Even if vegetables are the only added ingredients, delicious dishes full of vegetables can be created.

Easy to prepare

  • If you have water and the other ingredients ready, all it takes is 3 minutes in a frypan for anyone to make a delicious stir-fried rice noodle meal.
  • The rice noodles are already seasoned, so no extra seasonings are needed.
  • They can also be prepared using a microwave oven.
  • All that is needed is a metal pan or a hotplate, to get them ready for eating, which is ideal for parties and barbecues.

Many recipes

  • The flavors can be easily changed by adding ingredients such as tomato sauce, butter or spices such as curry powder.
  • Salad-style recipes are also possible by combining with salad vegetables.
  • They become crispy when fried, and can then be eaten by themselves as a delicious gluten-free snack.

Delicious Japanese flavors

  • Long-selling product with a history spanning 60 years of popularity in Japan
  • Traditional flavor based on seaweed and bonito stock and gluten-free soy sauce.
  • No animal products are used in any of the seasonings.

Other attractive features

  • Affordable price and you never get tired of eating them.
  • In the form of dry noodles, so storage and transportation is easy.
  • Light and low in waste, so recommended for outdoor activities such as camping and mountain climbing.